my Mountain News

Explore Tourism Greater Vernon Enhances Group Tour Partnerships!

Tue, 25/10/2005 - 11:00 pm

On behalf of Explore Tourism Greater Vernon, Greater Vernon Services is attending the National Tour Association convention in Detroit, Michigan, November 3rd - 9th . The convention provides an opportunity to target the tour groups across North America and encourage the Group Tour market to choose Greater Vernon as a destination. "This exciting opportunity will be marketing Greater Vernon to over 300 tour companies over six days of meetings" says Jennifer Strachan, Community Marketing, Greater Vernon Services.

The objective of the 2006 - 2008 Explore Greater Vernon Marketing Plan is to encourage Group Tours to stay in Greater Vernon accommodation and a methodical strategy has been developed to encourage those tourists to spend more time and money in the area - to truly explore a variety of local amazing attractions and services. "Greater Vernon is very unique in that we have so much to offer that we are surely to captivate an extensive market share of tour companies" says Jennifer Strachan, Community Marketing. "Ideas that tour groups are looking for are, the Mural tours, art galleries, & museums which will bring the visitors downtown to shop, eat, and explore, Davison Orchards - rich orchards with fresh produce market and country gift shop, Planet Bee - learning about the honey bee and purchasing health products, Opal Mining - a hands on activity and a keepsake forever, our local winery - Hunting HawkVineyards and of course O'Keefe Ranch - the essence of a western Cowboy experience, to Silver Star Mountain Resort - one of North Americas best family ski resorts. The services and products are endless in Greater Vernon!"

Greater Vernon also hosts prime adventure companies that are eager to cater to this market and provide very unique and unforgettable tours such as Winds, Rivers & Escapes Ltd. Reg Scott is the owner of this business that caters to customize outdoor adventure specifically for groups. The adventure company provides a variety of unique tours such as canoe winery tours, hikes to the Monashees waterfalls, ski charters and snowshoe hot springs safaris!

The Group Tour industry is a whole other significant component to community marketing. It has been a long time since Greater Vernon "collectively" placed a sense of priority and focus on this essential market. "With a hotel background and 16 years of tourism experience, I have significant group tour relationships and I would like to enhance those business relationships, establish new ones and bring additional tour groups to the Greater Vernon community. We have so much to offer, and once we target this market, our local businesses and overall economy will reap many benefits" says Jennifer Strachan, Community Marketing, Greater Vernon Services.

For more information:
Jennifer Strachan, Community Marketing, Greater Vernon Services
(250) 550-3662 jennifer.strachan@greatervernon.ca

(Photo credit: Outdoor Discoveries)