Owner Brian James invites you to experience the warmth, knowledge, passion and attention to detail from his team who are proudly ‘living the dream’.
Formerly a member of the Valhalla Outfitters Group the Brian James Village Ski Shop comes by its new name honestly
The Village Ski Shop carries an extensive selection of downhill and Nordic skiwear and accessories offering a wide variety of the latest technical fabric and insulation systems from first layer to outerwear, as well as the latest in nordic lines for both skate and classic including Rossignol, Salomon, Noeway, Toko and Swix. Eliminate the guesswork with our try before you buy program!
Location: Vance Creek Boardwalk on Main St
Passionate about the mountains, Brian James has been serving Okanagan skiers since 1967.
The Brian James Ski School at Big White received numerous accolades as he introduced hundreds of families to the sport of skiing. From ski school to ski area management to ski retail, Brian brings his enthusiasm for the industry to every arena.
In 2008 Brian was inducted into the Canadian Ski Instructors Hall of Fame which acknowledged the years of dedication and involvement as he skied for Canada in international interskis throughout Europe and coached the Canadian team in Japan in 1979